Send article
i

Announcement RChD: Creación y Pensamiento Vol. 9, Nº 17| NOV 2024 | Open Topic. Deadline for full manuscript submission: July 31, 2024. 

Fashion and Cultural Appropriation: Critical Reflections from Identity and Design

Authors

  • Jaime Ramírez Cotal Escuela de Diseño, Facultad de Arquitectura, Arte y Diseño, Universidad Diego Portales, Santiago, Chile.
Vol. 6 No. 10 (2021): June
https://doi.org/10.5354/0719-837X.2021.59276

Abstract

In a globalized world, accusations of cultural appropriation to fashion brands are becoming more common every day, forcing us to review the design processes that articulate exchanges between different cultural groups, especially when these transactions are associated with power differences making impossible a symmetric relationship between them. Based on a visual analysis of cases involving to fashion brands accused of misuse of iconographic elements belonging to different indigenous communities, the dimensions of cultural appropriation concept are studied, from a relational and constructivist perspective of identity, to understand the impact that these design practices have on a cultural level, from the archetypal triad of social exchange proposed by the french anthropologist Marcel Mauss, based on giving, receiving and returning. Finally, it reflects on the scope that the cultural appropriation concept have in the creative processes of design, beyond the legal field, because as phenomenon stimulates the other invisibility, preventing the creation of a social bond between designers, brands and usufruct victim communities, denying ultimately, the otherness necessary for legitimate identity construction of both human groups.

Keywords:

Cultural appropiation, Design, fashion, identity, otherness.

Downloads

Altmetrics
How to Cite
Ramírez Cotal, J. (2021). Fashion and Cultural Appropriation: Critical Reflections from Identity and Design. RChD: Creación Y Pensamiento, 6(10), 1–13. https://doi.org/10.5354/0719-837X.2021.59276
ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver
Endnote/Zotero/Mendeley (RIS) BibTeX
 
RChD: creación y pensamiento
Facultad de Arquitectura y Urbanismo
Universidad de Chile
DATOS DE INVESTIGACIÓN
Dirección de Servicios de Información y Bibliotecas (SISIB)